Rita Shah


An award-winning Executive Coach, Rita is an independent and objective partner to leaders and senior teams, elevating  their leadership influence and communication effectiveness in an increasingly complex and fast-moving environment.

With a focus on building trust, creativity, agility and resilience, her thought-provoking and supportive approach helps clients expand their perspectives, break through personal barriers and cultivate a mindset that enables them to reach their full leadership potential. Rita supports women leaders to take their seat at the table with confidence while navigating organisational and cultural subtexts.


Clients value Rita’s exceptional ability to listen deeply without judgment and give insightful feedback. Clients also benefit from Rita’s expertise in the field of Conversational Intelligence® – a neuroscience-based model to build trust and  develop thriving workplace environments.

​Over the past 20+ years, Rita has gained leadership experience in both multinational and entrepreneurial environments. She started her professional life as a lawyer, worked for several years in the publishing and media industry in Asia and Europe, and later founded a design and production company which exposed her to international business complexities. Her extensive and diverse experience places Rita in a unique position to support leaders and help them build robust strategies for success.

Coaching Qualifications & Accolades

Rita has the distinction of being one of the first coaches in Malaysia to receive the advanced Professional Certified Coach (PCC) credential awarded by the International Coach Federation (ICF). The PCC requires rigorous training and professional practice regulated by ICF, the leading global professional body and accrediting organisation for coaches.

Global Coaching Leaders Award Winner 2017.

Qualified in executive, organisational, business & life coaching.​

10 years of one-to-one professional coaching experience.

Executive Coach to 120+ leaders.

Conversational Intelligence ® Advanced Coach.

Intelligent Leadership ® Certified Coach.

Certified in various assessments and 360 feedback tools.

Board Director, ICF Malaysia Chartered Chapter 2014-16.

Mentor Coach.​​

​Business Mentor at the Cherie Blair Foundation for Women.​​

​Mentor for the Lean In Career Programme.

Jocelyn Ng

Jocelyn’s expertise lies in the areas of Diversity and Inclusion (D&I), Management, Marketing, Business Development and Talent Development. She specialises in Consumer Packaged Goods and Retail. Jocelyn consults, speaks and facilitates in these areas.

She was the first Malaysian and first woman to be appointed Chief Operating Officer of UNIQLO Malaysia from March 2015 to July 2017. Prior to that, she was the first Malaysian and first female General Manager of PepsiCo Malaysia, Singapore, Brunei, Mongolia and the Pacific Islands.

Jocelyn strongly believes that Diversity and Inclusion fosters creativity and dialogue, and drives sustainable growth. She led PepsiCo Malaysia to win the 2014 TalentCorp Life@Work Award (Lean Organisation), and the 2014 PepsiCo Harvey C. Russell Award for D&I.

She is a sustainability advocate and won the 2013 PepsiCo Asia-Pacific Performance with Purpose Award for Human Sustainability.

Before entering general management, Jocelyn spent most of her career in marketing for companies such as PepsiCo, Danone, JT International, and British American Tobacco. She has won a number of marketing and branding awards, including two Malaysian EFFIE awards. She was also named one of the Top 50 CMOs in Malaysia by MARKETING Magazine in 2013.


Professional Credentials

Professional Memberships

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