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Rita Shah


Rita coaches business leaders, senior professionals and academics to navigate the complexity of the increasingly  uncertain, challenging and competitive business environment by strengthening their creativity, agility and resilience.


Rita specialises in one-to-one and team coaching. Her global outlook and understanding of different cultures and motivations enrich her work with leaders of all nationalities. Working with Rita has made a significant difference to more than 120 leaders, who in turn, through the 'ripple effect' have positively impacted both internal and external stakeholders, and their organisations. She was honoured as a Global Coaching Leader in 2017.


Clients value Rita’s ability to bring about clarity and focus through her thought-provoking, energising and supportive approach. Rita’s exceptional ability to listen deeply without judgement and give insightful feedback creates a safe and creative space for her clients to self-reflect, expand their perspectives, break through personal barriers and cultivate long-term and sustainable mindset and behavioural shifts to achieve the goals and results they wish to attain. She brings knowledge of the brain sciences to the understanding of human behaviour and the adaptive capacity in each person.


Having lived and worked in Asia, Europe, and the US, Rita continues to work with clients internationally and across industries, including banking & finance, technology, FMCG, energy, media and education, supporting succession planning, talent development and inclusion & diversity strategies.

Focus Areas

  • Building a High Performance Culture of Innovation

  • Women Leaders and Gender Balance in Leadership

  • Introverted Leaders

  • Role Transitions including International Assignments

Rita hosts the leadership podcast THE BUSINESS OF BRAINS which explores sustainable leadership for the 21st century. Harnessing the new knowledge about the brain, she discusses how leaders can create the conditions that allow their people to really THRIVE, not just survive, in organisations.

Emma Russell

Emma is an executive coach and a designer and facilitator of leadership development and executive training programmes. Prior to pursuing her professional coaching certification, Emma coached leaders within the corporate environment for over 10 years.


Since leaving the corporate world, Emma coaches driven, visionary leaders who want to have more impact and be more fulfilled in their lives. Her work involves understanding the sources of energy within leaders that limit or hold them back. Once understood, the energy that was previously giving rise to self-limiting thoughts and behaviours can be redirected to living, driving improved performance, a deep understanding of self, and a sense of well-being. Emma works with leaders to ultimately help them see, understand and uncover their potential. She supports them to use their innate resourcefulness to thrive in complex situations. With a background in drama, she is passionate about communication, seeing it as the key to connection and inspiration.


Emma has over 18 years of experience in the corporate world and understands the complexities that her coaches face. The majority of her corporate experience was spent in senior finance, commercial and change management roles within Shell. Emma has been a leader for over 10 years and is passionate about human development. She has worked in the UK, Poland, India and Malaysia and led large multicultural teams, guiding people through changes and organisational transitions whilst being at a design level in many organisational changes. Emma holds an Executive MBA from INSEAD (Dean’s List).

Coaching Qualifications & Accolades

Rita has the distinction of being one of only 4 professional coaches in Malaysia to receive the Master Certified Coach (MCC) credential, the highest level awarded by the International Coaching Federation (ICF) representing the gold standard in coaching. The MCC requires rigorous training and professional practice regulated by ICF, the leading global professional body and accrediting organisation for coaches.

Master Certified Coach (ICF).

Global Coaching Leaders Award Winner 2017.

Qualified in executive, organisational, business & life coaching.​

11 years and over 3,000 hours of one-to-one professional coaching experience.

Executive Coach to 120+ leaders.

Conversational Intelligence ® Advanced Coach.

Intelligent Leadership ® Certified Coach.

Certified in Applied Neuroscience for Coaches.

Certified in Transactional Analysis.

Certified in Global Leadership Assessment 360.

Certified in Harrison Assessments Debriefing and Coaching.

Proficient in various psychometric assessments and 360 feedback tools.

Board Director, ICF Malaysia Chartered Chapter 2014-16.

Mentor Coach.

Business Mentor at the Cherie Blair Foundation for Women.​​

Mentor for the Lean In Career Programme.

Jocelyn Ng

Jocelyn’s expertise lies in the areas of Diversity and Inclusion (D&I), Management, Marketing, Business Development and Talent Development. She specialises in Consumer Packaged Goods and Retail. Jocelyn consults, speaks and facilitates in these areas.

She was the first Malaysian and first woman to be appointed Chief Operating Officer of UNIQLO Malaysia from March 2015 to July 2017. Prior to that, she was the first Malaysian and first female General Manager of PepsiCo Malaysia, Singapore, Brunei, Mongolia and the Pacific Islands.

Jocelyn strongly believes that Diversity and Inclusion fosters creativity and dialogue, and drives sustainable growth. She led PepsiCo Malaysia to win the 2014 TalentCorp Life@Work Award (Lean Organisation), and the 2014 PepsiCo Harvey C. Russell Award for D&I.

She is a sustainability advocate and won the 2013 PepsiCo Asia-Pacific Performance with Purpose Award for Human Sustainability.

Before entering general management, Jocelyn spent most of her career in marketing for companies such as PepsiCo, Danone, JT International, and British American Tobacco. She has won a number of marketing and branding awards, including two Malaysian EFFIE awards. She was also named one of the Top 50 CMOs in Malaysia by MARKETING Magazine in 2013.


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