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Rita Shah


One of only 1,800+ Master Certified Coaches globally, Rita has held senior roles in multi-national organisations, start-ups and as an entrepreneur. She specialises in one-to-one and team executive coaching, working with leaders to navigate the complexity of the increasingly uncertain, challenging and competitive business environment. Clients continue to thrive long after coaching has concluded, as the focus on creativity, agility and resilience releases their untapped potential.

Rita has coached 200+ leaders in executive management – as an objective sounding board for organisational transformation initiatives and a trusted partner in their personal growth. She goes the extra mile to support her clients, and is appreciated for taking a holistic view of their lives.

Rita brings cutting-edge knowledge of the brain sciences to the understanding of human behaviour. Clients value Rita’s ability to bring about clarity and focus through her thought-provoking, energising and supportive approach. Her exceptional ability to listen deeply without judgement and give insightful feedback creates a safe and creative space for her clients to self-reflect, expand their perspectives, break through personal barriers and cultivate long-term and sustainable mindset and behavioural shifts to accomplish their goals and achieve results.

Her international corporate and commercial experience, and understanding of different cultures and motivations, enrich her work with leaders of all nationalities. Rita continues to work with clients internationally and across industries, including banking & finance, technology, FMCG, energy, media and education, supporting succession planning, talent development and DEI strategies.

Rita hosts the leadership podcast The Business of Brains which explores sustainable leadership for the 21st century. Harnessing the new knowledge about the brain, she discusses how leaders can create the conditions that allow their people to really thrive, not just survive, in organisations.

Coaching Qualifications & Accolades

The Master Certified Coach (MCC) credential represents the highest level of coaching expertise – the gold standard in coaching. The MCC requires rigorous training and professional practice regulated by the International Coaching Federation, the leading global professional body and accrediting organisation for coaches.

Master Certified Coach (ICF).

Global Coaching Leaders Award Winner 2017.​

Qualified in executive, organisational, business & life coaching.

15 years and over 3,500 hours of one-to-one professional coaching experience.

Executive Coach to 200+ leaders.

Conversational Intelligence ® Advanced Coach.

Intelligent Leadership ® Certified Coach.

Certified in Applied Neuroscience for Coaches.

Certified in Transactional Analysis.

Certified in Global Leadership Assessment 360.

Certified in Harrison Assessments Debriefing and Coaching.

Proficient in various psychometric assessments and 360 feedback tools.

Board Director, ICF Malaysia Chartered Chapter 2014-16.​

Mentor Coach.

Business Mentor at the Cherie Blair Foundation for Women.​​

Mentor for the Lean In Career Programme.


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