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Rita Shah


Rita coaches business leaders, senior professionals and academics to navigate the complexity of the increasingly  uncertain, challenging and competitive business environment by strengthening their creativity, agility and resilience.


Rita specialises in one-to-one and team coaching. Her global outlook and understanding of different cultures and motivations enrich her work with leaders of all nationalities. Working with Rita has made a significant difference to more than 120 leaders, who in turn, through the 'ripple effect' have positively impacted both internal and external stakeholders, and their organisations. She was honoured as a Global Coaching Leader in 2017.


Clients value Rita’s ability to bring about clarity and focus through her thought-provoking, energising and supportive approach. Rita’s exceptional ability to listen deeply without judgement and give insightful feedback creates a safe and creative space for her clients to self-reflect, expand their perspectives, break through personal barriers and cultivate long-term and sustainable mindset and behavioural shifts to achieve the goals and results they wish to attain. She brings knowledge of the brain sciences to the understanding of human behaviour and the adaptive capacity in each person.


Having lived and worked in Asia, Europe, and the US, Rita continues to work with clients internationally and across industries, including banking & finance, technology, FMCG, energy, media and education, supporting succession planning, talent development and inclusion & diversity strategies.

Focus Areas

  • Building a High Performance Culture of Innovation

  • Women Leaders and Gender Balance in Leadership

  • Introverted Leaders

  • Role Transitions including International Assignments

Rita hosts the leadership podcast THE BUSINESS OF BRAINS which explores sustainable leadership for the 21st century. Harnessing the new knowledge about the brain, she discusses how leaders can create the conditions that allow their people to really THRIVE, not just survive, in organisations.

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Emma Russell
United Kingdom

Emma is an executive coach and a designer and facilitator of leadership development and executive training programmes. Prior to pursuing her professional coaching certification, Emma coached leaders within the corporate environment for over 10 years.


Since leaving the corporate world, Emma coaches driven, visionary leaders who want to have more impact and be more fulfilled in their lives. Her work involves understanding the sources of energy within leaders that limit or hold them back. Once understood, the energy that was previously giving rise to self-limiting thoughts and behaviours can be redirected to living, driving improved performance, a deep understanding of self, and a sense of well-being. Emma works with leaders to ultimately help them see, understand and uncover their potential. She supports them to use their innate resourcefulness to thrive in complex situations. With a background in drama, she is passionate about communication, seeing it as the key to connection and inspiration.


Emma has over 18 years of experience in the corporate world and understands the complexities that her coaches face. The majority of her corporate experience was spent in senior finance, commercial and change management roles within Shell. Emma has been a leader for over 10 years and is passionate about human development. She has worked in the UK, Poland, India and Malaysia and led large multicultural teams, guiding people through changes and organisational transitions whilst being at a design level in many organisational changes. Emma holds an Executive MBA from INSEAD (Dean’s List).

Coaching Qualifications & Accolades

Rita has the distinction of being one of only 4 professional coaches in Malaysia to receive the Master Certified Coach (MCC) credential, the highest level awarded by the International Coaching Federation (ICF) representing the gold standard in coaching. The MCC requires rigorous training and professional practice regulated by ICF, the leading global professional body and accrediting organisation for coaches.

Master Certified Coach (ICF).

Global Coaching Leaders Award Winner 2017.

Qualified in executive, organisational, business & life coaching.​

12 years and over 3,000 hours of one-to-one professional coaching experience.

Executive Coach to 120+ leaders.

Conversational Intelligence ® Advanced Coach.

Intelligent Leadership ® Certified Coach.

Certified in Applied Neuroscience for Coaches.

Certified in Transactional Analysis.

Certified in Global Leadership Assessment 360.

Certified in Harrison Assessments Debriefing and Coaching.

Proficient in various psychometric assessments and 360 feedback tools.

Board Director, ICF Malaysia Chartered Chapter 2014-16.

Mentor Coach.

Business Mentor at the Cherie Blair Foundation for Women.​​

Mentor for the Lean In Career Programme.

Anita Eicke

Anita has a solid background in executive coaching, organisational development, strategy and communication consulting. For more than 25 years she has worked within multiple industries and multicultural environments in leadership positions and at Executive Board level (i.e. banking, automotive industry and with Ivy League Business Schools). She lived in the USA, France and Switzerland and besides German Anita speaks English, French, Italian and Spanish.


Anita holds an MBA from Mainz University and has undergone post graduate studies at Sorbonne University (Paris), University of Chicago, at IMD (Lausanne, Switzerland) and IESE Barcelona (Spain). She is a certified Business and Management Coach, an MBTI and HOGAN profiler and a trainer for mindfulness in organisations. She is a long-standing member in major coaching associations like ICF and dvct (German Association for Coaching and Training) and is a founding member of The ION Partnership (International Organisational Neuroscience).

She specialises in neuroscience and mindfulness applied for businesses and brings both of these areas into her work with ease, passion and a deep understanding of the practical relevance for the workplace.

Clients especially value the way she integrates her professional coaching and consulting practices with her extensive practical knowledge of what happens at senior levels within organisations.

Anita’s goal is to enable each client to explore new horizons, turn new challenges into opportunities for growth and foster resilience of mind and body.

Dr. Gerrit Pelzer

Gerrit is passionate about helping leaders in multinational corporations to create the conditions under which people can be their very best.

Gerrit is an Executive Coach, an Adjunct Professor of Leadership, and a Certified Coach Supervisor. He combines over ten years of coaching executives with his own leadership experience in Europe and Asia, having held senior corporate roles in the chemical industry. Thus, Gerrit can relate to today’s leaders’ issues, speak their language, and provide practical steps to help them and their teams grow. He truly appreciates diversity and has worked with clients from over thirty nations.

With a background in the natural sciences, Gerrit also takes a scientific approach to coaching, especially in using the latest insights from applied neuroscience to achieve positive behavioral changes that last.


He holds the ICF Professional Certified Coach credential and is certified in numerous assessments, such as Hogan, MBTI®, and various 360-degree feedback instruments. He was a founding member and Vice President of the International Coach Federation Bangkok Chapter.


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