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Rita Shah
C-SUITE COACH
Profile
Rita is one of only 2,000 Master Certified Coaches worldwide, bringing unparalleled expertise to her clients. Drawing on her senior leadership experience in multinational organisations, start-ups, and entrepreneurial ventures, she specialises in one-on-one and team executive coaching that helps leaders unlock their full potential and thrive in today’s dynamic business environment.
Rita partners with leaders to deepen self-awareness, build personal insight, and navigate the complexities of an ever-changing landscape with confidence and clarity. Her coaching empowers clients to achieve lasting success, fostering creativity, agility, and resilience that continue to grow long after their coaching journey concludes.
As the Founder of The Success Lab and Partner at the International Organisational Neuroscience Partnership (ION), Rita brings deep expertise and passion to every engagement.
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She co-authored the book “Brains Inspiring Business for Leaders” (2024, Ideas for Leaders UK) and was honoured as a Global Coaching Leader in 2017, cementing her reputation as a thought leader in the field.
Rita integrates cutting-edge neuroscience into her practice, offering unique insights into human behaviour. Her energising, thought-provoking, and supportive coaching style helps clients gain clarity, overcome barriers, and create lasting behavioural shifts. Rita’s deep listening, non-judgmental feedback, and safe coaching environment inspire leaders to expand their perspectives and create meaningful and sustainable change.
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With rich international corporate and cultural experience, Rita works with leaders based in Asia and Europe and across industries such as banking, technology, FMCG, energy, media, and education.
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​Together with her team of highly-skilled executive coaches, Rita has the capacity to deliver large-scale coaching assignments for organisations.
Coaching Qualifications & Accolades
The Master Certified Coach (MCC) credential represents the highest level of coaching expertise – the gold standard in coaching. The MCC requires rigorous training and professional practice regulated by the International Coaching Federation, the leading global professional body and accrediting organisation for coaches.
Master Certified Coach (ICF).
Global Coaching Leaders Award Winner 2017.​
Qualified in executive, organisational, business & life coaching.
15 years and over 3,500 hours of one-to-one professional coaching experience.
Executive Coach to 300+ leaders.
Conversational Intelligence ® Advanced Coach.
Intelligent Leadership ® Certified Coach.
Certified in Applied Neuroscience for Coaches.
Certified in Transactional Analysis.
Certified in Global Leadership Assessment 360.
Certified in Harrison Assessments Debriefing and Coaching.
Proficient in various psychometric assessments and 360 feedback tools.
Board Director, ICF Malaysia Chartered Chapter 2014-16.​
Mentor Coach.
Business Mentor at the Cherie Blair Foundation for Women.​​
Mentor for the Lean In Career Programme.
